Australians wanting Botox injections are turning to their dentists in record numbers as healthcare professionals are widely recognized as “experts” on faces.
The popular anti-wrinkle injections are most commonly administered in beauty clinics by a resident doctor, often a nurse.
However, more and more dentists are performing cosmetic treatment alongside their traditional services as patients look for a “one stop shop” to improve their facial features.
The dentist dr. Sydney’s Amrinder Oberoi, who runs Paramount Dental, recently began offering his clients injections alongside their routine scales and polish and reported tremendous uptake of the service.
“About 30 percent of our patients now use this as an additional service in some way, it’s been brilliant,” said Dr. Oberoi to news.com.au The Beauty Diary.
“Dentists are also the best trained in the medical field to understand the structure of the face and are uniquely qualified to cosmetically enhance your facial features.
“We know your facial muscles better than any other medical professional. We are trained to understand the ins and outs of your overall facial anatomy and the best way to safely maximize results.”
While you might think that this is a new venture for dentists, the dental experts have long been using injectables to treat various conditions.
These include temporomandibular joint dysfunction (TMJ), which causes chronic jaw pain as well as teeth grinding and clenching.
“TMD is a big problem that we treat with Botox injections, but cosmetic reasons are the number one reason clients want injections,” said Dr. Oberoi.
“A beautiful smile does not only consist of beautiful, straight teeth. The features surrounding the smile are also something that people want to improve. Like volume, fine lines and symmetry.
“Dentists are more than adequately trained for this.”
The additional dental services are also gaining popularity overseas, with clinics in the UK and US also noticing increased demand.
“In the last five years people have been going to the dentist for cosmetic reasons, including fillers and botox,” said Ashton Collins, director of Save Face – a national registry of accredited dentists offering non-surgical cosmetic treatments in the UK Subway lately.
“Dentists routinely administered Botox, and as aesthetic treatments became more popular, it became a hand-to-hand service.
“If you’re already a client of a dentist and have a relationship where you trust that person, then it’s just an easy step forward.”
dr Oberoi, who teamed up with specialist Dr. Ryan Holmes teamed up to found Skin & Teeth — a one-clinic destination focused on improving patient appearances through a holistic approach to care — agrees with that assessment.
“We already have a very strong relationship and trust, but to our patients, offering injectables becomes another service we offer,” he explained.
“It’s a slow process of raising awareness and building trust with patients, but it’s increasing.”
Recent research conducted by Finder found that around 1.2 million Australians receive some form of cosmetic enhancement each year, with six per cent of them receiving anti-wrinkle treatments on a regular basis.
On average, a single Botox session can cost up to $300 and lasts between 3 and 4 months.
According to Google trend data from March 2022, around 2.2 million people worldwide search for Botox every month.
This is a 57 percent increase from 2018 data.
This column is not advertorial content. Each review is independent, honest and ad-free. If you have a question about a beauty product or an item you’d like to see reviewed in The Beauty Diary, join our official Facebook group where you can join like-minded beauty junkies. You can also catch me on Instagram tweet me – Don’t forget to hashtag #TheBeautyDiary.
Originally published as Beauty Diary: Surprising New Botox Service That’s Growing in Popularity