Five tips to beat the Black Friday hype

With the season of “discounts” beginning, it’s easy to get sucked into the “shop ’til you drop” spirit. However, there are ways to sidestep the Black Friday hype.

According to the latest Bureau of Market Research (BMR) research, South African retailers are expected to generate approximately R17.3 billion in additional sales during the Black Friday promotion period, a 6.7% increase from the 2021 period.

However, the question remains: “Are the Black Friday sales all they say they are?”

According to Laurian Venter, Director at, South African consumers have become accustomed to discounts of 20% to 30%, while Black Friday globally is about discounts of up to 99%.

‘Too good to be true’ offers

Consumers are being urged to exercise caution when shopping as they need to ensure that the offer they are receiving on a product is actually a discounted offer and not a ‘fake’ offer.

“Sometimes items may appear heavily discounted, but upon closer inspection, customers will realize that the ‘original price’ may be artificially inflated and the discount may not adequately reflect the value of the item,” Venter said.

ALSO READ: Black Friday financial reality check: Pay your bills before you splurge

Five tips to help master the hype

Here are the following tips for those who would like to jump into the upcoming deals:

  1. Do your due diligence and know where you want to shop – and exactly what you want to buy.
  2. Hit your e-tailer websites or apps early and know what you want to buy.
  3. His fastest fingers first – keep an eye on the price and fingers on the refresh button.
  4. Preload your payment details.
  5. Check it out or miss it – it’s that simple!

NOW READ: LISTEN: How to score on Black Friday while avoiding the debt trap

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