Everything goes on TikTok. So much so that sometimes trends – or microtrends – emerge that aren’t really trends at all.
This is especially true in the fashion and beauty industries, where tips and inspiration can number in the hundreds. However, real inspirations that have a lasting effect on our everyday lives can only be counted on one hand.
As we start the new year, let’s take a look at three trends that originated on TikTok and have really impacted beauty routines this year.
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3 beauty TikTok trends that really made a difference this year
Slugging to the rescue of dry skin
K-Beauty, or Korean beauty, is a driver of many trends on social media. Here comes the proof in the form of slugging, the leading beauty trend of 2022 that has hundreds of millions of followers around the world.
Straight out of South Korea, this unlikely-name technique involves coating your face in petroleum jelly (yes, you read that right) throughout the night to combat certain winter ailments, starting with redness, itching, and skin dryness.
With almost 600 million views, the tip was so successful that dozens of videos have been created by dermatologists grappling with the trend.
Unusually, everyone has endorsed this technique, but they have also said that it is suitable for all skin types except those prone to acne. In fact, petroleum jelly can make this condition worse. The trend has grown so much over the year that it has spread to other parts of the body with nail slugging and hair slugging.
@meredithduxbury Would you try #slugging ♬ Original sound – Meredith Duxbury
Crying Make-up is an ode to sadness
As unbelievable as it may seem, crying makeup — which should have been one of the craziest trends of the year — has blossomed into a true beauty sensation over the months. The idea is to use makeup to make yourself look sad, like you’ve been sobbing or totally depressed.
Granted, the trend has never really pushed beyond the confines of the virtual, but it has become one of the beauty must-haves of the year. To date there are more than 100 million views and counting for crying makeup, which in turn comes from sadfishing, a trend that consists of expressing your most negative feelings on social networks.
So if you can’t (yet) cry on command, you can rely on blush applied to strategic places (cheekbones, eyes, tip of the nose) to create the illusion of crying. This is topped off with a slightly shimmering liquid eyeshadow to complete the ruse.
It’s a trend born on social networks and adopted by the most famous makeup artists in the world that has never stopped growing over the months. As 2023 begins, let’s hope the exact opposite emerges – a ploy to make everyone look happy just to brighten the New Year.
@hayleybuix crying girl make up ib @zoekimkenealy #cryinggirlmakeup #makeuptransformation #makeuptrend ♬ pls sir make me the biggest star – *•°∘°♡°∘°•*
The wolf cut brings the mullet up to date
We saw the wolf cut coming and accurately predicted this updated version of the mullet would be a hit in 2022. And so was she. A retro-inspired hairstyle popularized by Billie Eilish has had year-round appeal until it was elevated to the ranks of 2022’s star cut.
The once-mocked haircut — something Chris Waddle knows all about — has garnered no fewer than 2.3 billion views on TikTok and is still being featured in new videos today. The trend is that the users of the Chinese social network have created many tutorials to show others how to do the cut at home, not to mention the countless videos that give advice on how to do it in the long, short or curly hair.
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Shag, wolf cut or mullet, whatever you call it, it is undoubtedly the hair trend of 2022. Some have even tried to spin out other animalistic variations like the cobra haircut or the butterfly haircut without ever getting the success they expected. All in all, a trend that shows that both nostalgia and counterculture symbols have had a major impact on this year’s trends, both in fashion and beauty.
@naomieliav A little hair tutorial #hairtransformation #wolfcut ♬ BOTA (Baddest Of Them All) – Eliza Rose & Interplanetary Criminal