Twitter bans accounts promoting competing social media like Mastodon

Twitter said Sunday it would ban accounts promoting competing social media platforms, the company’s latest change since it was acquired by Elon Musk.

In a post, Twitter said it would remove accounts “created solely for the purpose of promoting other social platforms.” The company said it would take action against users who violate the policy “both at the tweet and account level.”

The decision also means users will no longer be able to link to their own accounts on other social media platforms.

The move, the latest change in an already chaotic month at the company, could impact huge social media platforms including Facebook and Instagram; startups like Mastodon and Post; and the right-wing side that former President Donald J. Trump co-founded, Truth Social. Twitter said the new policy would also affect two other alternative social networks, Tribel, Nostr.

Twitter suspended Mastodon’s account last week after the site promoted the work of a journalist who was banned from Twitter.

Social networks have traditionally allowed links to other social platforms, with the idea that sharing content can lead to wider distribution of posts and a more open internet.

Twitter’s policy change on Sunday reflects a broader pattern in which Mr. Musk has purged the platform of dissenting voices. Last week, he suspended the accounts of half a dozen well-known journalists, including The New York Times’ Ryan Mac and The Washington Post’s Drew Harwell. Most of these accounts have since been restored.

He also blocked more than 25 accounts tracking the planes of high-profile individuals, government agencies and billionaires, including Mr Musk.

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