Twitter says it will no longer allow “free advertising” on other social media platforms

Elon Musk’s Twitter account displayed on a phone screen and the Twitter logo displayed on a screen in the background can be seen in this illustrative photo taken in Krakow, Poland on November 22, 2022 .

Jakub Porzycki | Nurphoto | Getty Images

Twitter said it will no longer allow users to promote other social media accounts on its platform, so a Thread of tweets shared by the company on Sunday.

“We know that many of our users are active on other social media platforms,” ​​the company said. “However, we will no longer allow free advertising for certain social media platforms on Twitter.”

Many users have shared their other social media accounts on Twitter following Elon Musk’s $44 billion acquisition of the company in October. Twitter said the company will still allow cross-posting from different platforms, but tweeting content like “Follow me @username on Instagram” or “username@mastodon.social” is now a policy violation.

Posting from third-party link aggregators like linktr.ee and lnk.bio is also banned under the new rules.

If users violate this new policy, they may have to delete their offending tweets. Accounts may also be temporarily banned or suspended, Twitter said. The company removes accounts that try to circumvent the rules by posting screenshots of their other accounts or by spelling out words like “period.”

The policy is unusual as few, if any, other social media companies have rules about sharing links to other accounts. Twitter co-founder and former CEO Jack Dorsey said the company’s new policy “doesn’t make sense”. a tweet Sunday.

Twitter has carried out a series of controversial suspensions this week, stemming from recent changes to its policy on “doxxing”. defines the company than “sharing someone’s private information online without their permission.”

The updated policy prohibits users from sharing live location information, home addresses, contact information, or physical location information. The changes resulted in a number of account suspensions, including many journalists covering Musk and his companies. The flight-tracking accounts created by 20-year-old Jack Sweeney, many of which tracked Musk’s travel movements, have also been suspended.

Musk has been vocal about his efforts to protect free speech on Twitter. In early November, Musk claimed he was such a staunch supporter of free speech that he would not ban the aircraft tracking account, which he described as a “direct personal security risk.” As of Sunday, Sweeney’s accounts remained suspended.

Many of the suspended journalists’ accounts were restored Saturday, but Business Insider’s Linette Lopez remains suspended. Twitter suspended Taylor Lorenz from The Washington Post late Saturday night, but her account was reinstated Sunday afternoon.

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