Gift Ideas: What people want for Christmas

What’s under the tree this year? Millions of children and festive adults have shaken up gift-wrapped boxes and caught a glimpse of presents being stacked under Christmas trees.

With a week to go, retailers are preparing for a last-minute rush after the traditional long weekend shutdown following December 16.

Michelle Venter of Bold Online Marketing said research on gift giving has shown an ongoing DIY trend.

Arts and crafts

“Crafts and DIY gifts remain some of the most searched items on the web,” she said.

“And while shoppers aren’t necessarily buying gifts online, searches for hobbies and DIY continue to soar.”

She suggested that this represented the ongoing change brought about by the pandemic, which has seen millions around the world see a renewed interest in DIY, arts and crafts.

men gifts

And it’s men who seem the hardest to marry. Venter said that searches for gift ideas for men almost double those for women. But gift-giver direction doesn’t seem to show anything more creative than stock standards.

“In addition to socks and ties, people are looking for men’s self-care and grooming kits, snacks, beverages and baskets, as well as tech gadgets, fitness watches, and sports and hobby items,” she said.

gifts for women

Venter added that it appeared men had a much harder time shopping for gifts than women, but a search for gift ideas for women revealed what to expect in their stocking. Rose gold jewelry is trending, especially bracelets.

Venter added: “Dream magazines and dailies are also enjoying a massive resurgence in popularity, while novelty advent calendars produced by designer labels have also surged in popularity.”

Gift vouchers for later shopping therapies in the areas of fashion and beauty are also well googled.

Then, Venter added, the traditional fragrance oils and burners, or diffusers, and beauty product staples like perfume and makeup also remained popular.

Watch: Christmas Gift Guide

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The thought seems to count for more than the price, she remarked.

There was no clear indication of a budget conscious search on the internet. Rather, she said, a refined search and lots of it. She said: “Online shopping aside, consumers seem to be doing a lot more research before venturing into malls and instead of aimlessly browsing one store after another for gift ideas, they park, buy and walk more purposefully.”

gifts for children

Gifts for children are probably the most expensive category, as thousands of parents drop off their wallets in stores to experience the magic of an excited unwrapping of Santa’s loot this Christmas.

And it seems like despite economic circumstances, parents are not at all budget conscious.

Venter said: “Game consoles lead the search statistics by far.

“And while children’s searches are broken down by age and gender, PlayStation, X-Boxes and other gaming accessories seem to be ahead of the curve. It will be huge again this season.”

Other than stationery and arts and crafts store PNA Stationers, no single retail brand seemed to be favored in the search.

Venter said: “It’s the only retail outlet tagged in any craft quest, and while it’s not at gaming console level, it’s a massive celebratory gift quest.” Equally surprising is the immense association between brand and product. Searches for PNA and crafts are almost a buzzword.”

And incredibly, parents google the dicks made of “slime.” Based on the numbers, it seems Goo is a good deal, and every kid wants one, and every parent wants to know where to find the stuff. And it’s not at the ANC NEC conference this time.

Dinosaurs, Thomas The Train and other toys also feature heavily, as does YouTube phenomenon Blippi’s merchandise, which is not yet available in SA.

Venter noted that parents are not only gifting each other, but also preparing for next year’s school, with the number of back-to-school searches increasing rapidly.

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