However, given that it is estimated that around 80% of designer bags sold on the streets of the world are counterfeit, it is no longer acceptable to assume that most designer bags in South Africa are also counterfeit.
From Louis Vuitton, Gucci, Prada, Christian Louboutin and Burberry, Luxity, based in Nelson Mandela Square, Sandton, buys and sells all pre-owned luxury fashion items in South Africa.
But do not think that you can fool them with fakes.
WATCH: How to tell if your Louis Vuitton bag is fake
An intriguing trend is emerging where consumers are willing to pay a high price, close to the price of the original, for a ‘good’ replica.
Fake bags are seen every day on the arms of social media influencers looking to flaunt gifts from their “blessed ones”.
Netflix breakout reality show star Song Jia’s popular Singles Inferno was called out by the Korean fashion community and was largely canceled after appearing on the show wearing fake clothing and carrying fake bags.
Tagged as the show’s glamor girl, her following plummeted as fans berated her for being a fashion cheater.
Jia was forced to publicly apologize to her 1 million subscribers on her YouTube channel and even write a handwritten apology to brands due to strong international pressure to carry genuine articles.
So why not just buy the original instead of taking a risk, especially if you are performing on an international platform?
A bit confusing, but it also opens up a space for the resale market of original designer bags.
Louis Vuitton ranks first for most fake bags in the world.
South Africa’s Louis Vitton store first opened its door at Sandton City Mall in 2004 and since then scammers have found a way to duplicate most merchandise.
Fake bags are seen every day on the arms of social media influencers looking to flaunt gifts from their benefactors.
Louis Vuitton is the top seller in four categories: shoes, bags, accessories and clothing.
All of this is replicated in shady sweatshops that have nothing to do with the designer brand, it is also the most searched brand on the internet.
One secret of an original designer piece, especially a handbag, and why it’s a better buy is that it’s the ultimate investment piece.
Resellers like Luxity have opened stores across the country for owners of original designer items to resell and get a pretty penny back.
The citizen spoke to Claudia from Luxity, a specialist in luxury brands who can spot a fake without blinking.
Here are the top tips:
Tips for identifying a fake Louis Vitton bag
- All Louis Vuitton bags have a code: two letters and four numbers that tell you where they were made, if they don’t match it’s a fake. All bags are microchipped, which can be traced back to the original manufacturers
- Verify that all LVs are aligned
- Check that the stitching over the pouch is correct and clean
- The flap on the inside of the bag must go all the way to the bottom of the bag, if it ends halfway or is shorter, it’s a fake
- The L font on the logo must have a short foot and the O must be round.
- On the fake bag, the O is more oval and the N is crooked and not stamped correctly.