What if your underwear could help you grow tomatoes? It might sound like a strange idea, but it’s actually an innovative way to tackle waste in the fashion industry.
In the United States, a brand is revolutionizing the world of underwear with a fully compostable material that offers a way to reduce textile waste while giving back to the earth.
All sorts of ideas come up in the fashion industry to reduce the environmental impact of the sector, such as: B. Clothing rental, resale and upcycling. However, one category of clothing remains problematic: underwear.
This is due to the widespread use of elastane, a material that is not recycled, but also because women’s and men’s underwear cannot be sold second-hand.
As a result, at the end of their lives, these pieces will inevitably be added to the millions of tons of textile waste generated by the fashion industry each year.
A problem that the American brand Kent, founded by Canadian entrepreneur Stacy Grace, is tackling by only selling underwear made from natural materials that – over time – could be returned to nature.
In other words, this means compostable underwear. Specifically, the company has chosen to eschew synthetic materials – like elastane, nylon, polyester, spandex – and focus on a premium natural and organic material called Pima cotton.
From nature and back to nature
Also known as “South American Silk”, Pima cotton is a naturally organic fiber grown in Peru. It offers several advantages including the absence of pesticides, microplastics and chemicals, not to mention its compostability.
This, in turn, could help reduce the garbage mountains that are constantly piling up in some regions of the world, including Africa.
Los Angeles-based Kent offers men’s and women’s underwear, t-shirts and crop tops, all of which are fully recyclable and biodegradable. When the garments wear out, you can essentially just plant them.
As strange as it may sound, when you plant your panties — or thong — they can decay in the ground in as little as 90 days. This is a significant step forward in the industry and could give more than one brand in the industry pause for thought. However, Pima cotton is still a relatively rare material.
Kent isn’t the only brand in the world offering biodegradable lingerie. Others in this space include Australian label Bella Eco and Swiss brand Calida, which launched the first collection of biodegradable clothing and underwear made from cellulosic fabrics.
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