Maltesers lovers rejoice in the introduction of Gold Maltesers

Chocolate lovers are excited about this new addition to the market.

Mars Wrigley announced Maltesers Gold, which features a malt core coated in gold chocolate, with Australians being the first to taste the treat.

Social media users immediately fell in love with the new offering.

The man behind dessert company Choc It, Nick Vavitis, included a photo of the new chocolate on his Instagram Stories.

“Bruh, Gold Maltesers please,” he captioned the picture.

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Mars Wrigley Marketing Director Ben Hill said: “As one of our first consumer-focused product innovations of the year, we have a feeling that Australian chocolate lovers will be incredibly excited by this launch.

“Australians are the first consumers in the world to enjoy our new Maltesers Gold and we are truly proud to have designed and formulated the recipe and manufactured the product locally in Australia at our Ballarat Innovation Centre. It was a team effort and we are incredibly excited to have this product on shelves for January 2023.

“Last year we invested more than $25 million in our Ballarat facility with the goal of driving consumer-centric product innovation within our Bitesize portfolio.

“Maltesers Gold is not only one of the first product innovations for us this year, it’s a great example of where we’ll take the brand over the next 12 to 24 months, so there’s a lot to look forward to. ”

It comes as Maltese is invading the cookie aisle, and a foodie named @russ.eats shares his take on it.

“It’s pretty much what I expected — a good melt-in-the-mouth malt cookie,” said the social media user.

“But it’s nowhere near the level of a Maltese, so I’ll give it a 7.5 out of 10. It’s a pretty comfortable bikkie.”

For the mint cookie, he said it’s the mix of the original expert and an aero bar, so any mint lover will enjoy it.

Maltesers Gold sells for $5 at Coles, Woolworths and other independent retailers.

Originally released when Mars launches Gold Maltesers as fans look forward to new items

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