Woolworths Everyday Rewards members have received an unexpected email from the supermarket giant revealing their best-selling product of the year.
The Australian retailer has surprised 3 million shoppers with its 2022 Rewards Summary, a personalized tool that reveals a range of interesting details about your shopping habits – including which groceries you buy most.
And it’s fair to say the results have shocked some Woolworths customers, as many have taken to social media to reveal what they buy most.
A woman on TikTok declared “I have a problem” after discovering she had bought the 1.25 liter bottle of Coca Cola No Sugar 48 times.
“It’s kind of like the supermarket version of Spotify Wrapped,” said the woman using the handle @monadearly.
“In third place we have sweet potatoes, yeah, not bad, and in second place we have Hass avocados.”
But while the popular carbohydrate has been bought 11 times over the last 365 days, as well as 19 avos – here the cola purchases have been dramatically higher.
“At first I was like, ‘Why are they sending me this, who’s going to share this?'” she continued.
“But whatever, here we are. It’s me, the coke addict.”
Her video, which has garnered almost 300,000 views in the last 24 hours, quickly garnered a ton of attention – many flooded the comments section to share her top story.
“Mine was 2 different types of iced coffee and pregnancy tests,” said one.
“I’ve apparently bought dinosaur spaghetti 64 times,” added another.
“Yeah, my top 3 were all cat food,” revealed another.
Others called her finds “embarrassing,” and one described her fruit-filled top 3 as: “OMG how lame.”
There were also some customers who said they didn’t receive the email and felt “left out”.
“Can’t find mine, I feel ripped off hehe,” said one.
“I didn’t get an email,” agreed another.
As one dramatically explained, “HOW DO I GET THIS??!!”
A Woolworths spokesperson confirmed to news.com.au that those who did not receive the email will not be able to access the summary function.
Others have since shared their synopsis, with one mum revealing her top product was Red Bull, which she bought 112 of a year, calling it “disturbing”.
Many were impressed with the other Rewards Summary features which also showed how many points you deposited and how much money that equates to.
One woman shared her impressive savings on the Woolworths Rewards Enthusiasts Facebook group, which showed that by earning points and improving offers throughout the year, she had made $1,635 in savings.
“The Everyday Rewards program saves its members hundreds of dollars each year by increasing offers and scanning their card with every purchase at Woolworths, BIG W and our partner stores,” said a spokesperson.
“This year, to celebrate the value members have unlocked from the program, we sent out a ‘Rewards Yearly Roundup’ to over three million members.
“This personalized tool shows how many points each member has earned and how many dollars they have saved over the year.
“Some of our brightest members have saved over $2,000. The tool also shows how many yards of paper each member has saved by opting for e-receipts and their three top-selling products.”
More than 14 million Aussies have joined the Everyday Rewards program, recently named Canstar Blue’s “Best Rated Loyalty Rewards Program” for overall happiness for the second year running.
Switching to electronic receipts through your Rewards app is a little-known trick that can have huge environmental benefits.
To date, over a million Aussies have ditched paper receipts since the launch of eReceipts in June 2021, saving an average of 13 meters of paper per Woolies customer each year.
All customers have to do is go to their account page and update their receiving preferences.
From this point on, all receipts are stored digitally in the app. As not all customers know, paper receipts cannot be recycled due to the thin plastic film covering the printout. So the digital option means that customers are doing something good for the environment and keeping all their records in one place.
Originally published as Woolworths, Everyday Rewards Roundup reveals your favorite products