This season is all about bright colors and a bit of retro, said design and production manager Michael Hittinger of Cape Town-based beach and leisure brand Granadilla.
The brand recently opened a dedicated space at We Are Egg department store in Rosebanks The Zone while expanding its national presence. Garments are designed and manufactured locally.
Granadilla was first launched in 2014 and the brand was inspired by the one-liners Mother City’s beachfront ice cream vendors use to sell their wares. Capetonians claim these are legendary selling points, and to celebrate this lyrical art, the ice lollies sold on the beach are even featured on some Granadilla swimwear designs.
But looking good at the beach goes beyond just donning a cozzie and frolicking in flip-flops for the holidays this season. Everything has to be Instagram-worthy these days, and according to Hittinger, crossover looks between beach time and owning the night are one of the hottest trends of the season.
Beachwear colors this season are bright and bold, Hittinger said. He said: “Look out for cobalt, pink and red this summer. This season is all about bright colors and ’70s-inspired prints in both men’s and women’s fashion. Notable trends also include quirky color combinations with repeating prints.”
As for style, he said the season’s bottoms are either cheekily cut or a little bit nude. Hittinger said the thong is making a strong comeback. Men’s shorts are also getting a little smaller, and this year board shorts are cut above the knee. He added, “There are also some experimental cuts like cropped shorts and the ’70s jogger.”
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When not wearing a costume, mesh garments in tops, bottoms and dresses are very popular in beachwear this year. Hittinger said: “You can also dress it up or down for a night on the town. The mesh garment can be thrown over more basic garments like a tight white dress or a tank top and pants and can be paired back for clubbing or dressed up with a pair of strappy puffy sandals.”
He added that in all aspects of fashion this season, transparency is the common denominator. It’s everywhere and the trend of revealing and concealing, or sometimes not concealing, is here to stop, said fashionistas at the start of the European summer earlier this year. Reportage indicated that the trend of showing more skin in a playful and dramatic form-fitting way will continue for several seasons.
However, according to Hittinger, there is no longer any talk of a fashionable no-go. He said that in today’s fast fashion environment, individualism has also become much more prominent and any kind of disastrous fashion faux pas is truly a thing of the past. He said there’s very little these days that doesn’t make the cut.