Remember when Kim Kardashian famously “broke the internet” when she put a glass of champagne on her butt?
Well, Australian fitness mogul Tammy Hembrow has also turned heads with her latest photoshoot for her Tammy Fit app.
The 28-year-old shared a behind-the-scenes clip in which she wore a classy metallic silver leotard that showed off her toned bum and a pair of matching platform heels.
She was seen on all fours, one foot raised, as she balanced a tray of oysters on the sole of her shoe.
“Coming January, not only is there a new challenge @tammyhembrowfitness, but we have so many new recipes in the app including my FAVE Oyster Mignonette,” she captioned the clip.
The video has already been viewed millions of times and fans liked it featuring Kim Kardashians paper Magazine cover shoot from 2014.
“This is better than the Kim K champagne shoot,” commented one follower.
“Tammy wins! over Kim K’s champagne butt,” another wrote, while a third said, “Giving Kim K champagne vibes.”
One fan described it as “weird” but said it was still “good publicity”.
“Photoshooting a bit over the top; Buuuut you are my favorite fitness and mom influencer,” wrote another fan.
“WOW this is crazy!!!!” said a third, while a chef and food photographer called it “unnecessarily extra”.
Though some expressed dislike for the shoot, many supported the Gold Coast influencer, branding her “incredible”.
The mother of three – who has almost 16 million followers on Instagram – not only owns a successful fitness app, but also has her own activewear brand Saski.
In September of that year, Hembrow presented the digital cover of Forbes Australia‘s inaugural edition along with her newborn daughter, Posy Poole.
“Posy’s first Forbes shoot. The first issue of @forbesaustralia is available NOW. How special to be a part of it,” she wrote.
Hembrow, who has an estimated net worth of $38 million, mandatory forbes in the accompanying story that she “always had that entrepreneurial spirit.”
“Even as a child I wanted to be my own boss. I could never imagine working under anyone else,” she said.
She said after the birth of her son Wolf in 2014, “I had a lot of people in my ear … like, ‘Oh, your life is going to be over. Your body will never be the same.’”
She added: “And it kind of made me want to share it even more to prove everyone wrong. I’ll still be successful, I’ll still be fit at the gym, I’ll still have a great life. Just watch me.”
Hembrow was one of 10 Australian creators associated with him forbes as part of the “new wave of founders”.
Originally posted when Tammy Hembrow’s photoshoot went viral on Instagram