Pointing to marketing power, the dictionaries define an influencer as a person who, because of their popularity and expertise in a particular area, is able to generate interest in something (like a product) and even influence the consumer decisions of internet users’ posts on social media. This single term says a lot about our time and fuels the dreams of many teenagers and young adults around the world. Because not everyone can be an influencer effectively… An influencer needs to find the right way to keep their followers interested and to inspire – or influence – them when they decide to open their wallets. And it’s clear that these social media users are becoming increasingly difficult to convince.
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Mikayla Nogueira, the most influential
American makeup artist and social media star Mikayla Jane Nogueira seems to have found the perfect formula, leading to her being named the most popular influencer of 2022 according to online beauty retailer LookFantastic’s first Beauty Trends Report.** Humorous and at the same time Frank, her posts convince followers all over the world, so that the young woman is searched for an average of 2,400 times a month. Search interest for her name has increased by 1275% in just one year.
@mikaylanogueira TURNING ME INTO A VAMPIRE ????????????♀️ #makeup #beauty #vampire #halloween #halloweenmakeup ♬ Original sound – Mikayla Nogueira
With more than 13.8 million followers on TikTok, Mikayla Nogueira is a little less popular on Instagram with “only” 490,000 followers. However, it should be noted that this is an unauthenticated account through which the social networking star only shares personal posts. Her professional account, Beauty by Mikayla Jane, has over 2.4 million followers. And not only that, because the make-up artist is regularly quoted in the media for her innovative techniques and tips and is the originator of many beauty trends such as the “sticky method”, to name just one. This type of media coverage helps elevate the makeup artist’s status to that of the most powerful beauty influencers in the world.
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In second place is London-based Nigerian social media star Uche Natori who, while not as well known as his counterpart, is one of the beauty influencers to be followed very closely in the coming months. Famed for her perfect foundation — she describes herself as “the queen of bases” — the young woman has 300,000 followers on Instagram, almost 160,000 on TikTok, has a presence on YouTube and is searched an average of 2,400 times a month. as much as Mikayla. The top spots in this ranking of the most popular influencers of the year are held by American Meredith Duxbury (1,900 monthly searches, 16.2 million followers on TikTok), Danielle Marcan (720 monthly searches, 3.4 million followers) and Tammi Clarke (480 monthly searches , 560,000 followers).
The unbeatable Kylie Jenner
When it comes to celebrity influencers (referring to those who were already famous before they made a foray into beauty) dominating the world of makeup, it’s Kylie Jenner, no surprise this time, who’s coming in 2022 Rising to the Top The former reality TV star is simply unstoppable on social media, with no fewer than 376 million followers on Instagram (and that’s not counting the people who follow her myriad cosmetics and fashion brands). The hashtag #kyliejennermakeup alone has generated 255 million views on TikTok to date.
@kyliejenner get ready with me part 1 @kyliecosmetics ♬ Aesthetic – Tollan Kim
Hailey Bieber, another star who launched her own skincare brand in 2022, is the second most popular celebrity makeup influencer in the world. Around 50 million people are now following her on Instagram, and the hashtag #haileybiebermakeup has 209 million views on TikTok. She is ahead of actress Alexa Demie, the star of the series euphoriawhose makeup inspirations have been seen more than 80 million times on TikTok, Madison Beer (65 million views) and Kim Kardashian, who ranks last in this top 5 whose influence, it should be said, goes well beyond the realm makeup and beauty.
**To determine these 2022 beauty trends, LookFantastic used internal data and researched which products, tools and celebrities influenced the 2022 beauty trends. From analyzing online searches for skincare ingredients to analyzing demand for specific brands and products, the platform decoded the stats and numbers to uncover the year’s top trends.