Meta Publishes Sub-Saharan Africa 2022 Year in Review

Tech giant Meta has released its Africa Annual Review 2022, capturing some of the company’s investments and initiatives in Sub-Saharan Africa (SSA) related to innovation, its support of SMEs and creators, and its work connecting communities.

Presented through an infographic and short video, this highlights Meta’s ongoing milestones and achievements across the region while reinforcing its ongoing investments and commitment to Africa.

Growing Communities

Enitan Denloye, Country Director SSA, Meta said the company is motivated to build communities.

“We continue to invest in Africa and the diverse communities we support here in the region. Our work continues to be based on empowering people to build communities while bringing the world closer together – whether as SMEs, developers or tech innovators.

Some of Meta Africa’s key highlights of 2022 in review are:

  • Facebook Reels – Launching Facebook Reels in 20 countries in sub-Saharan Africa to help creators monetize their craft, connect to newsfeeds and groups, and discover new audiences.
  • Facebook Protect – Launch of Facebook Protect in Mauritius and South Africa, a program designed to provide better protection for journalists, activists and human rights defenders worldwide.
  • #StaySafeOnInstagram in Ghana and Nigeria – unveiled an awareness campaign focused on enabling users to take steps to protect their accounts from phishing and hacking.
  • WhatsApp’s first-ever global brand partnership – This was launched with Nigerian-born NBA All-Star Giannis Antetokounmpo and included a short film about his Nigerian roots – titled “Naija Odyssey”.
  • Future Africa: Telling Stories, Building Worlds – in partnership with Africa No Filter, announced the six finalists of the program, which aims to promote the use of virtual reality in African storytelling.
  • No Language Left Behind – Revealing our only AI model that translates over 200 languages, including 56 African languages.
  • Creators of Tomorrow – Spotlighted and celebrated emerging talent from around the world inspiring a new movement of creative content online, including here in Africa.
  • Launch of “My Digital World” in Cameroon – Launch of a digital literacy program aimed at educating users about responsible social media use and internet safety.
  • Expanding NFT Digital Collectibles in Sub-Saharan Africa on Instagram – Enabling creators to share their digital collectibles on Instagram, including the ability to leverage their fan base to monetize their craft.

“We believe that Africa and the immense talent of this region will continue to play a key role Meta‘s journey,” Denloye said.

Meta Key Milestones

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