A new innovation ensures perfectly fitting clothing

Despite the convenience of shopping from the couch, buying clothes online is a risky proposition unless you already know exactly how they fit. Returning items you pull from an online delivery that is either too big or too small is a hassle.

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Amazon is about to change all that with an experiment in two places.

The fitting room at Amazon’s new clothing store could be a solution to finding the perfect fit. Amazon merges its online shopping experience with a redesigned high-tech fitting room called Amazon Style.

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Here you can try on and buy clothes, shoes and accessories at the same prices as on Amazon.com.

Here you can try on and buy clothes, shoes and accessories at the same prices as on Amazon.com.

Here you can try on and buy clothes, shoes and accessories at the same prices as on Amazon.com.
(Amazon)

How the dressing room works

The concept stores in Glendale, California or Columbus, Ohio offer clothing, shoes and accessories for men, women and children in a unique new way.

When you shop at Amazon Style, the first thing you do is browse the selection on offer and use your phone to scan the QR codes of any items you want to try on. No recurring items are displayed in the shop and each item has only one size.

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From your Amazon app, tap “Open Room” when you’re ready

Once you’re done searching and scanning, select “Open Room” in your Amazon app. After a few minutes, the app will notify you when your room is ready, and you’ll then be taken to your styling room where you can try on, rate, and request more items.

Once you're done searching and scanning, select

Once you’re done searching and scanning, select “Open Room” in your Amazon app.
(Amazon)

You can unlock your room with your app. Everything you’ve selected will be waiting for you in your dressing room, along with a few additional items for staff to choose that you might like.

Let’s say you want to request more items or different sizes. In this case, simply use the touch screen in the fitting room and your items will be delivered to a closet right next to the clothes rack in your room.

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When you’re done, you can just go straight to the checkout and pay with your Amazon account.

Can I book a styling room in advance?

Yes, you can book a styling room in advance. You can go online to Amazon.com and reserve a styling room before you even get to the store. When you arrive, the room will already be set up for you with your name on it, and you can add more items either in the shop or from your styling room’s home screen.

What brands are featured on Amazon Style?

The following brands are represented in Amazon Style stores in Glendale and Columbus:

  • Allegra K
  • Empty New York
  • Calvin Klein
  • champion
  • CRZ YOGA
  • Dolce Vita
  • Ecowish
  • gear
  • Good men’s brand
  • joie
  • Lacoste
  • Levi’s
  • Logitech
  • Pavoi
  • Rebekah Taylor
  • Steve Madden
  • The case
  • Tommy Hilfiger
  • Graham & Spencer velvet
  • vince

Does Amazon Style come to other locations?

Amazon has yet to announce if they will be launching Amazon Style Stores in other locations. Still, it might be a good idea for them to think about it.

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They already have various Amazon Go stores around the country where consumers can grab items and get automatically charged through their Amazon accounts when they exit the store. Amazon Fresh and the tech giant’s nationwide purchase of Whole Foods Market immediately made it a serious grocery competitor for well-known chain stores.

The online retail giant is keeping quiet about its future plans for Amazon Style Stores. This one innovation seems like an obvious one, as it could save your perfect fit on the Amazon app for future online clothing that arrives at your home just right.

The online retail giant is keeping quiet about its future plans for Amazon Style Stores.

The online retail giant is keeping quiet about its future plans for Amazon Style Stores.
(Amazon)

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