Endeavor falls after UFC boss Dana White hits his wife

Dana White appears at the UFC 282 Post Fight Press Conference on December 10, 2022 at the T-Mobile Arena in Las Vegas, NV.

Amy Kaplan | Sportswire icon | Getty Images

media and entertainment companies Make an effort saw its shares fall Tuesday after video showing Dana White, the president of the Ultimate Fighting Championship business, hitting his wife.

Endeavor shares are down more than 7% as of Tuesday afternoon.

This week, video released by TMZ showed White getting into an altercation with his wife Anne at a New Year’s Eve party in Cabo San Lucas, Mexico. In the video, the two appear to be arguing before Anne White slaps Dana White in the face. Here he then strikes.

Endeavor and the UFC did not immediately respond to requests for comment.

According to media reports, White apologized publicly on Monday. Anne White also issued a separate statement to TMZ, calling it an isolated case.

White is synonymous with the UFC and has been its president since 2001.

In 2014, White spoke out about domestic violence after the NFL’s Ray Rice assaulted his fiancĂ© and, according to media reports, said that “you don’t flinch when you touch a woman.” “That’s how I’ve been in the UFC since we started here.”

Following the comments, White also revealed that the UFC is investigating people for domestic violence.

Hollywood powerhouse Endeavor started out as a talent agency and was co-founded by one of the industry’s most well-known agents, Ari Emanuel. Endeavor has grown through a series of acquisitions over the years and has owned and managed live events such as the Miami Open and Miss Universe international beauty pageant.

Endeavor acquired a majority stake in the UFC, a popular mixed martial arts league, in 2016. According to a securities filing, the company assumed full ownership of UFC in 2021, the year Endeavor had its IPO.

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