A department store has jumped on a beach trend after social media users were divided over its popping up on Australia’s shores.
Coolcabanas have taken over the nation, but priced at $249, they weren’t in everyone’s budget.
Now Kmart has released three similar versions – with one priced at just $55.
The discounter has the striped cabana and the tropical leaf cabana, which retail for $55.
But there’s also a 6-foot striped deluxe beach cabana that retails for $79.
Coolcabanas come in 12 different prints and offer UPF 50+ protection, and the large version covers almost six square meters of shade.
Meanwhile, the $55 Kmart version is made from UVE 95+ percent fabric.
It comes after social media clips showed beaches in places like the Gold Coast, Queensland and Perth filled with them.
A clip by @viralqueenliv showed a beach full of colorful tents.
Many social media users were quick to defend the new trend, calling it a positive move for sun protection.
“I don’t get it – people don’t take up more space than they normally would, they just have shadows,” one person wrote.
Another added: “They’re all over Perth too! I don’t know, I think it’s cool that people are aware of the sun.”
One said: “I love them – they don’t block the view like the old tents.”
“Wish I had one! My $15 Kmart umbrella didn’t stand a chance. Thirroul 1, Umbrella 0,” commented another.
Melanoma sufferers hailed the cabanas as a brilliant idea to promote sun protection.
Others said they’ve seen the cabanas in places like Sydney, Newcastle and Noosa.
Some were less than impressed.
“I was just there and couldn’t see the water when I came in,” said one.
One said: “Went to literally Rainbow Bay the other day and was blown away by the cool cabanas.”
“They make you angry, all over the beach,” complained another.
Australia has one of the highest rates of skin cancer diagnosis in the world, with 2,000 people dying from the disease each year.
The Cancer Council recommends that Aussies use sunscreen of at least SPF 30+ when out in the sun.
It is also recommended to wear clothes, put on a hat and sunglasses, and find a place in the shade.
Originally released as Kmart, it sold popular beach items for $55-$200 cheaper than the competition