BMW i Vision Dee design preview

At the Consumer Electronics Show (CES) 2023 in Las Vegas, the BMW Group is presenting its vision of the digital experience of the future inside and outside the vehicle. The BMW i Vision Dee is the futuristic mid-range sedan with a new, reduced design language. The name “Dee” stands for Digital Emotional Experience – and that is exactly the goal: to bind people even more closely to their car in the future. Future digital functions will go far beyond the level of voice control and driver assistance systems known today. The BMW Head-Up Display stretches across the entire width of the windscreen and provides a glimpse of the next generation of vehicles. From 2025, this innovation will be available in the NEW CLASS models. The BMW Group has also further developed the use of color change technology. Following the launch of the BMW iX Flow with E-Ink and the ability to switch from black to white, the BMW i Vision Dee can now curate its exterior in up to 32 colors at the last CES.

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