Why it’s time to ditch the straighteners and embrace “head hair” |

Whether your night was restless or sweltering hot, fear not if you haven’t heard that pesky alarm clock that keeps coming to shatter any hope of rest. If you usually spend an hour in front of the mirror getting ready, stop now. A touch of texturizing spray, hair oil or wax will do the trick when you’re ready to embrace the hair trend of the moment: “head hair”.

When laziness is a trendsetter

As seen in fashion, laziness is proving to be the top trendsetter for 2023 and even seems to inspire social network users who now swear by the “Lucky Girl Syndrome” method of manifestation to bring happiness and opportunity.

Now the beauty industry seems interested in making laziness its new inspiration. Indeed, the effortlessly tousled appeal of Bedhead Hair is sure to tick all the boxes for anyone who doesn’t have the time, inclination, patience, or energy to take the time to do their hair in the morning.

The idea is simple. Imagine what you’ll look like when you wake up – or almost. Without going to the sleepy eyes and pillow-crumpled face, it’s all about making the most of the kind of hair you might have when you jump out of bed.

Hair that’s easily tangled or pillow-crumpled, slightly wavy or curly depending on your natural texture, and maybe even slightly tousled.

As surprising as it may seem, this is exactly what celebrities and social media users are looking for right now.

Witness the choppy bob Jenna Ortega sported recently that set Instagram and TikTok on fire. And she is not alone. Ashley Benson and Bella Hadid are also among the celebrities who, willingly or not, have helped popularize this new trend.

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Less is more for effortless chic

As you probably already figured out, the “bedhead hair” in question is actually a bit more styled than it seems.

It’s really not about going straight from bed to the office without a quick glance in the mirror. Instead, the idea is to ditch flat irons and blow dryers and hand-work those pillow-crumpled strands with a spray, oil, or wax.

To get this fake tousled look, you need to have a few unruly strands, tousled waves, and even some flyaway hair or a hint of frizz to give the impression that you didn’t bother doing your hair.

It’s – once again – the famous less-is-more principle between prevailing laziness and turning to the natural that has set the tone for beauty trends since the beginning of the pandemic.

The concept is already attracting a crowd on TikTok, with no fewer than 280 million views for the hashtag #bedhead.

And if you want to push inspiration to the limit, opt for a very light makeup look, as if done in a hurry, for an even more chic and sexy look. More than laziness, it’s the idea of ​​imperfection that’s the main theme of this year’s beauty trends.

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