Apple’s MacBook Pro 2023
Apple announced on Tuesday new Macs that can be purchased with either the M2 Pro or M2 Max chips, Apple’s most powerful processors to date.
The company unveiled updates to its 14-inch and 16-inch MacBook Pro laptops, both of which can now be configured with the latest processors. Apple also announced an update to its Mac mini computer with support for the M2 or M2 Pro chips. Apple no longer sells an Intel version of the Mac mini, meaning the Mac Pro is the last computer that can be configured with an Intel processor.
The launches come after Apple’s chief financial officer, Luca Maestri, warned in October that the company’s December quarter Mac sales would decline on an annualized basis. That may be partly because Apple didn’t ship these computers in time for the holiday shopping season.
The updated Macs launch into an uncertain economic environment for consumers as customers may feel inflation or spend more cautiously due to fears of a possible recession.
Apple is expected to announce earnings later this month. In January 2022, the company reported December quarter Mac revenue of $10.85 billion, up 25% year over year.
Mac mini starts at $599 with an M2 chip, $100 less than the previous version or $1,299 with the M2 Pro. The new 14-inch MacBook Pro starts at $1,999. The 16-inch MacBook Pro model will cost at least $2,499. All are available from January. 24, although customers can order the computers starting Tuesday.