Forbes is building its first-ever branded tower in the new administrative capital


Forbes is building its first-ever branded tower in the new administrative capital

Forbes International Tower signing ceremony
Photo credit: Forbes

On Thursday, January 19th, Forbes and Magnom Properties announced their partnership to build an eco-friendly high-rise in the heart of Egypt’s new administrative capital.

According to ResearchGate, green architecture achieves the highest levels of thermal and visual comfort with little or no use of non-renewable energy sources.

Dubbed the “Forbes International Tower,” this new zero-carbon commercial tower, which is Forbes’ first-ever branded building, will include a solar panel roof, smart building technology, and responsive soaring glass and steel.

Designed by Adrian Smith + Gordon Gil Architecture and built by Magnom Properties, the tower will consist of 55 floors of office space and two floors of retail.

“Forbes continues to make a global impact, whether it’s our trusted brand of journalism, summits advancing women’s rights, or the power of corporate capitalism, to our quest to build a cutting-edge and responsible tower where business at heart can thrive of the most famous cities in the world,” said Mike Federle, Forbes chief executive officer, in an official statement.

Photo credit: Magnom Properties

Announced and signed during the 53rd Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland, the partnership supports the promotion of real estate as a key driver of economic growth and investment in the Middle East and North Africa.

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